Tuesday 15 July 2014

Delhi Metro Advertising to Benefit from the Decongestion of the Lines



Delhi Metro Advertising is eagerly waiting for DMRC’s Phase III to be completed. The completion is set to increase the viewing impact, as it will decongest the busier metro stations. Phase III will connect more stations from one line to stations of the other lines and decrease the rush levels of connecting stations like Kashmere Gate. This will please a lot of DMRC Advertisers and Advertising Agencies as a decongested environment will increase the visibility and readability of the Free Standing Units, Wall Mounts, and other Ad Displays in the metro stations.


The stations, to be interconnected, have been carefully planned to include the major changing stations, so that they can be decongested. Although the opening of the lines has been delayed due to the parliament elections, inspections have started now. Officials of the CMRS (Commissioner of Metro Railway Safety) are inspecting the lines and are expected to show the green signal at any moment.

Congestion free stations will also improve the mood of the audiences and increase the prospects of the ad copies while attracting them. This is expected to provide a boost to Delhi Metro Advertising, which is on the path of growth. The brands, using the platform, will also benefit with ads that will have an environment, conducive for higher impact.

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