The festive season for Airport Advertising in India has begun. What
the Kanwar Yatra has started, is a long line of festivity which will ride on
festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season
and New Year. This is bound to see an increase in traveler movement as people visit
distant relatives and go for outings during the holiday season. With air travel
becoming a common way of traveling in India, airports have become an ideal
destination to greet your target groups and cash in on the festive mood.
Holiday travelers waiting at the airports form a high valued
group of audiences who are in a happy mood. With high dwell time of 55 minutes
to 2 hours, in comfortable ambiences, the airports in India present an ideal
environment to impress the target groups. Greeting the audiences during the festive
season is an effective way to create space in the minds of audiences. Since the
festive seasons in India also brings in increased rates of buying, increasing Brand
Retention is an effective way of boosting sales. Brands are significantly increasing
their advertising spend to reap the benefits of the opportunities that arise during
this period of the year. The sites are fast getting filled for longer
durations.
It is a good idea to associate with an Airport Advertising Agencies in India
during this period. Airports like Chennai and Kolkata, which are popular
gateways to the regional areas, are specially worth investing in. They can be
used to target audiences in larger areas with minimum investments.
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